This text, written by leading scholars in international business, critically reviews the activities of European and Pacific firms. Transformations of markets and national economic systems associated with the activities of these corporations are posing many issues of adjustment and development, and are affecting decisions on long term investments in industrial capacity. This provides a framework and source of reference for policy makers in government, international agencies and the private sector to address the challenge and opportunities that arise from corporate, regional and financial...

"Globalizing Europe" examines the involvement of the European Union in the deepening integration that results as trade and transnational production link markets and economic systems across the world. This process is posing a unique challenge to European decision-makers to implement measures that will maximize the benefits and reduce the costs of globalization. As Europe expands and becomes more integrated it is being obliged to assume greater control over the development of its external economic relations. To effect this, the authors suggest proposals for the planning and implementation of...

As part of the New Horizons in International Business series, this volume examines structural competitiveness in the Pacific. It examines the role of the Pacific in the global economy and examines both America's and Japan's structural competitiveness.