Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The...

This book, by title itself deals with the exploratory study to assess the knowledge and attitude of college girls, as college girls of todays world will be the future mother to nourish their child through the most natural way of feeding. The contents of this book have been drawn from authentic sources.In order to achieve clarity of expression most of heading have been divided into subheading with clear explanation. The author has used lucid and simple language so that the average students also be able to comprehend the topic.