A great deal is at stake in understanding the moral dimensions of economic behavior and markets. Public debates over executive compensation, the fair trade movement, and recent academic inquiries into the limitations of rational-choice paradigms all point to the relevance of moral values in our economic decision-making processes. Moral values inform economic behavior. On its face, this proposition is unassailable. Think of the often spiritual appeal of consumer goods or the value-laden stakes of upward or downward mobility. Consider the central role that moral questions regarding poverty,...