Han and Heith's 2016 Presidential Election Guide Update provides students with valuable insights into key issues, including the "Obama Effect" on 2016, how money, media, and momentum affect the pre-nomination period, and what to look for during the primaries, caucuses, conventions, and general election.

This volume analyzes and compares the use of communication strategies of presidents and their administrations during the television age of politics. The study begins in 1961 - the start of Kennedy's administration - which represents an era of politics that has been greatly defined by mass media's participation. Communication strategies emerge for every president and can shape, to varying degrees, the relationship that the president has with the press and the public. To understand how a president communicates is to understand an important base of power for the modem presidency. This book...