The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in ...
A close look atthe ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. It then critiques the legislative and voluntary codes surrounding the advertising industry, popular culture, religious groups, Government and local authorities."
A close look atthe ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historic...
This book contributes to understanding of the contemporary relationship between Muslims and the Western societies in which they live, focusing particularly on the UK. Chapters reflect on the nature of multiculturalism, as well as a wide range of specific aspects of daily life, including religious dialogue, gender, freedom of speech and politics.
This book contributes to understanding of the contemporary relationship between Muslims and the Western societies in which they live, focusing particu...
