Now in its fifth edition, "The Basic Business Library" is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing.
This is a single-volume guide to doing business research and managing business...
Now in its fifth edition, "The Basic Business Library" is a modern sourcebook of core resources for the business library and the business informati...