In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. However, few librarians have prior professional experience marketing products or services and the majority must balance marketing duties with many other job responsibilities. This anthology offers practical insight on marketing techniques specifically designed for libraries. Concise, how-to case studies from practicing public, school,...