Why do we watch horror movies? What is the best way to persuade someone to quit smoking? And what on earth is the appeal of competitive eating? In this lively, colorful book, Rachel Herz answers these questions and more, shedding light on an incredible range of human traits--from food preferences and sexual attraction to moral codes and political ideology--by examining them through the lens of a fascinating subject: disgust. Combining lucid scientific explanations and fascinating research with a healthy dose of humor, That's Disgusting illuminates issues that are central to our...
Why do we watch horror movies? What is the best way to persuade someone to quit smoking? And what on earth is the appeal of competitive eating? In ...
This book was conceived as a tribute to one of the founders of the psychological study of the sense of smell, Professor Trygg Engen. The book is divided into four sections. The first reunites the fields of psychophysics and the perception of environmental odours and discusses the impact of odours on beliefs and expectations. The second addresses cognitive processes in olfaction, how odours are interpreted, lexicalized, associated with contexts and remembered. The third focuses on the cerebral bases of olfactory awareness and the neuropsychological investigation of olfaction with special...
This book was conceived as a tribute to one of the founders of the psychological study of the sense of smell, Professor Trygg Engen. The book is divid...
