As Japanese companies have become more globalized in their markets and production facilities, the basis of their competitiveness has also changed. Whereas the earlier growth of these companies was based on cost-effective production of standardized products, they now compete through market responsiveness, product quality, and innovation that embodies their own original technology. This book argues that Japanese MNEs (multinational enterprises) now approach the vital processes of technology generation and product development through a truly global approach, making increasingly extensive use of...
As Japanese companies have become more globalized in their markets and production facilities, the basis of their competitiveness has also changed. Whe...