What prevented a Russian general from launching a nuclear counterattack? How did a janitor best a Google supercomputer? Why do we never forget how to ride a bike? In this fascinating new book, business anthropologist Dr Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information that is unconsciously picked up by our body for use in almost every area of our lives. Drawing on his own experience working with some of the world's leading industry experts and looking at an incredible range of real-life examples and cutting-edge science, Roberts explains the...