The Zimbabwean Economy depicted by critics as being in the intensive care unit, has confounded many,and impoverished thousands, with inflation well over the official one million percent mark. Many Zimbabweans are hopeless and demoralised with the state of the economy.This discussion therefore explores, from a language point of view, how the Central Bank Governor, Dr Gideon Gono attempts to inculcate a sense of optimism and patriotism into a disillusioned nation.It also seeks answers to how influence is achieved and what rallying or distancing linguistic strategies are employed in the...