The study was designed to assess the major challenges of designing and delivering effective public communications campaigns for policy awareness of the national wetlands conservation and management policy in Uganda. The main objective was to assess the influence of the national wetlands policy awareness media strategy on the target socio-economic demographic audiences. The survey research was based on cluster methods in selected clusters in Uganda. Findings indicate that a multi-media strategy was employed in the national campaigns. Electronic media was the most accessible channels to the...