This radical new reading of British Conservatives' fortunes between the wars explores how the party adapted to the challenges of mass democracy after 1918. Geraint Thomas offers a fresh perspective on the relationship between local and national Conservatives' political strategies for electoral survival, which ensured that Conservative activists, despite their suspicion of coalitions, emerged as champions of the cross-party National Government from 1931 to 1940. By analysing the role of local campaigning in the age of mass broadcasting, Thomas re-casts inter-war Conservatism. Popular...