The case study examines how eco-friendly behaviour can be promoted within an organisation. The University of Leicester was taken as a case study in order to understand the factors essential for the promotion of green behaviour within an organisation. These factors are identified and grouped into three categories: internal factors, external factors and behavioural factors. Once these factors were established; barriers to the promotion of green behaviour within an organisation were investigated. Two different kinds of barriers to the promotion of green behaviour within the university were found...