What accounts for our tastes? Why and how do they change over time? In this innovative book Stanley Lieberson analyzes children's first names to develop an original theory of fashion. Children's names provide an opportunity to view the pure mechanisms of fashion, unaffected by commercial interests that influence many fashions and tastes, says Lieberson. He disputes the commonly held notion that tastes in names (and other fashions) simply reflect societal shifts. There exist also "internal taste mechanisms" that drive changes in fashion even in the absence of social change, Lieberson contends....