Fashion Retailing Issues and Strategies presents case studies of nine US fashion and luxury retailers that analyze the ways in which successful retailers use key methods and strategies to set themselves apart in an increasingly competitive environment. The text provides an overview of current trends in retailing, including the growth of nonstore retailing, the importance of private labels, and corporate social responsibility. Each case study presents a condensed history, business description, and relevant financial statements, graphs, and/or photos. Chapters follow a...
Fashion Retailing Issues and Strategies presents case studies of nine US fashion and luxury retailers that analyze the ways in which success...