Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business, while also extending the study to the novice and general reader alike.

This insightful and innovative book proposes a new theory of socio-material weaving for studying and understanding family business. It dissolves the family business into activities, constituted of the sociality of human interactions and relations and interwoven with materials that extend in both a bodily-lived and spatial existential sense. Building on hermeneutic phenomenology, Mona Ericson explores a new approach to the field, which shifts focus away from entitized conceptions of family business contexts. Building on a 'being-in-the-world' understanding, the book emphasizes human...