A controversial sport, rodeo is often seen as emblematic of the West's reputation as a ?white man's country.? A Wilder West complicates this view, showing how rodeo has been an important contact zone - a chaotic and unpredictable place of encounter that challenged expected social hierarchies. Rodeo has brought people together across racial and gender divides, creating friendships, rivalries, and unexpected intimacies. Fans made hometown cowboys, cowgirls, and Aboriginal riders local heroes. Lavishly illustrated and based on cowboy / cowgirl biographies and memoirs, press coverage,...