Scientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Surrey, language: English, abstract: This paper aims to present a critical and evaluative analysis on the emergence and principles of social media marketing and its true potential to enhance an organisation's marketing efforts. In particular, it outlines the shift in consumer power, influence and behaviour over the last few decades, the development and contemporary notions of relationship-oriented marketing and the contribution of social media in all these...

Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, course: Organisational Learning and Development, language: English, abstract: This paper deals with innovation and creativity in today's organisations and outlines how Apple has established itself as one of the leaders in the hardware and software and consumer electronics devices industry. It devotes considerable attention to the key aspects that make an innovative and creative organisation and attempts to highlight how Apple's approach differs...

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: A, The University of Surrey, course: Project management, language: English, abstract: This paper deals with project management in practice. It is divided into two parts. The first part provides an overview of stakeholder management, which is considered to be an important aspect of contemporary project management. The different stakeholder management approaches and the associated methods of analysing stakeholders and appropriate strategies are identified....