Principle Healthcare (PHC) is based in Skipton, North Yorkshire and was founded 6 years ago by a team of healthcare industry professionals. They specialise in the manufacture of multi-vitamins and supplements for all ages. Their vision is to create, A healthcare business which could make a real difference. By closely following this PHC are able to cater to all different age groups and ailments. The vision is reflected in the company's name, Principle; it was chosen as the perfect name to describe the nature of the business (Principle Healthcare website, 2008). Main competitors to PHC are...