Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, University of Cooperative Education Stuttgart, course: Intercultural Management, language: English, abstract: In this seminar paper I want to discuss about IBM's efforts in the biotechnology and nanotechnology sector. As the lecture international management designated I will coin these efforts with strategies of market entry within Germany. I have chosen IBM, a US-based company, because it is highly involved in building future technologies. The Company is well known for its...
Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, University of Cooperative Educat...