Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Northampton, 85 entries in the bibliography, language: English, abstract: CHAPTER ONE INTRODUCTION Information services and products today constitute one of the world's largest economic sectors. Computers and the networks that connect them have become a dominant force in virtually all aspects of society throughout the industrialized world. Institutions and individuals alike are flocking to the Internet - particularly to the...