Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of St Andrews, language: English, abstract: An increased competitive situation on the basis of similar products, scarce resources, advancements in technology and changes in customer behaviour are forcing companies to consider a sustained and efficient structure of the provision of their services over and above a strong customer orientation. Customer relationship management (CRM), as a part of strategic marketing, can be seen as the emerging...

Essay from the year 2009 in the subject Speech Science / Linguistics, grade: 1,0, University of St Andrews, course: Language and Nation in Europe, language: English, abstract: In the broadest sense, language is a means of identification and self-identification of individuals and social systems (Bodi 1995: 17). In German-speaking countries this can be a controversial issue. Terminologically, the existence of a nation-state called Germany (in German Deutschland = German country) makes it difficult for other German-speaking societies to determine their own national and linguistic idiosyncrasy...

Essay from the year 2010 in the subject Business economics - Personnel and Organisation, grade: A, University of St Andrews, language: English, abstract: Human resource management (HRM) is becoming an increasingly important topic as organisations are forced to adapt their operations to a rapidly growing global environment (Boxall, Purcell & Wright, 2007, pp. 216-218). In this regard, international human resource management (IHRM) has gained in substantiality compared to domestic human resource management in terms of management, organisational structures, cultures and workforce utilisation....