Katharina Kretschmer contributes to the role typology research stream in international business. The book is highly relevant for management practice. Deep insights into the implications of subsidiary roles are displayed, and it is shown that role-specific subsidiary management is possible if not necessary. In the future, MNC managers could benefit even more when, instead of treating all their subsidiaries alike, approaching them differently - especially when evaluating their performance.

Migration processes, discrimination and different socialization experiences can overwhelm counselors if they do not develop an appropriate approach to these issues. The ability to change perspective is therefore all the more important. Stefan Schmid offers a self-reflective approach in order to expand one's own knowledge, to recognize gaps and reservations and thus to build up a culture-sensitive conversation. The aim is not to know everything, but to ask the right questions. So accept the challenge and become interculturally competent!