Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, RWTH Aachen University, language: English, abstract: Due to the shift from seller to buyer markets in recent times, where instead of productivity and cost efficiency now other goals like quality, time and flexibility become more important, firms have to react. Furthermore, availability of modern information and communication technologies, notably the internet and the resulting market transparency enhances the bargaining power of customers. Along with...

Seminar paper from the year 2011 in the subject Business economics - Economic and Social History, grade: 1,7, RWTH Aachen University, language: English, abstract: Even though the United Kingdom is, once again, considered as the trailblazer in transform-ing its economical structure, especially Liverpool still has serious problems to seize the opportunities of this restructuring by responding with an appropriate adaptation process. But why does Liverpool had or has such great hurdles to overcome the challenge of re-structuring compared to other cities? This question, indeed, cannot be answered...