Said Yami Sandro Castaldo Giovanni Battista Dagnino
As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition. Coopetition shows great interpretive and normative potential and is likely to be an increasingly important tool. This book is one of the first key contributions in shaping and systematizing a novel coopetition agenda in the field of strategy. The book argues that coopetition is neither an...
As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours...