Grounded Innovation: Strategies for Creating Digital Products focuses on the innovation processes and technical properties of digital products. Drawing on case studies, the book looks at systematic ways to ground innovation in both technology and human needs, and it explores how digital products have become integrated in the real world. It provides guidelines to innovation in a new technical environment, including prototyping and testing, within the cultural or financial parameters of a business.
The book is divided into two parts. Part 1 discusses the history and the basic...
Grounded Innovation: Strategies for Creating Digital Products focuses on the innovation processes and technical properties of digital produc...