Growing high technology and FMCG industries depend on the advertising agencies for communicating strategy for their brands and building connect with the customer. Globalization has helped brands to reach consumers faster. Differences in culture, economic conditions, demographics, languages, penetration, media exposure and infrastructure pose challenges for the brands. Global brands successful in one country may struggle to have a position amongst other markets. Brands are constantly working to get the mind share and sustain market share. Some Global brands are customized to meet local needs...
Growing high technology and FMCG industries depend on the advertising agencies for communicating strategy for their brands and building connect with t...