Recently, Meetings, Incentives, Conventions and Exhibitions (MICE) tourism development is one of the tourism diversifying strategy of Macau Government Tourism Office (MGTO). In October 2009, the implementation of Mainland China and Macau Closer Economic Partnership Arrangement (CEPA) limited the restriction of trading in MICE services between the two places. Taking this great opportunity, the development of MICE tourism in Macau benefits from injection of foreign investments and growing awareness on the potential of MICE industry. However, previous researchers commented that the strong gaming...