Mobile commerce in Malaysia is still at an initiative stage, although there have been few essays to investigate the challenges and its opportunities. This book tries to explore mobile commerce usage in Malaysia from the technology acceptance model perspective and to determine the factors that affect this technology among Malaysian users. A review of literature has been accomplished mostly in the mobile commerce sphere. Then, from the adoption theory and TAM perspective, the strength and weakness of this adoption among researchers, developers and end-users who are the targeted group of this...

The digital revolution has changed almost all aspect of humans life style in the new millennium. Nowadays, A customer can conduct a variety of banking and financial transactions from the comfort of their own home at any time of the day, any day of the week. However, banking is a business activity that requires a high degree of trust because it involves sensitive and private personal information. Consequently, online banking is an e-commerce activity that also requires a high degree of trust. This study collected 250 questionnaires to determine the antecedents that influence customers trust in...

In the third millennium, competition has become tough and unpredictable and all organizational regardless of their size and scope of operation are facing fierce competitive challenges. In management, one of the most reliable ways to cope with these challenges quickly and effectively is strategic alliance or partnership. Technically, strategic alliance is a systematic approach to share the resources, acquire more capabilities, and finally create cooperative and competitive advantages. This book addressed the concept of strategic alliance amongst Malaysian SMEs in different industries and tried...