The study aims to find out, first, what kinds of workplaces the call centres are from the gender perspective. Second, the ways in which gender is practised in customer service work by focusing on the interaction between the employees and the customers. Third, the ways in which gender is practised among the workers, between the management and the workers, and among the managers. The study is embedded in the existing call centre literature. The theoretical framework is also drawn from discussions on gender-related conceptualizations. The empirical analysis is based on ethnographic research...
The study aims to find out, first, what kinds of workplaces the call centres are from the gender perspective. Second, the ways in which gender is prac...