This study attempts to investigate the impact of exchange rate risk on the exports demand of Pakistan to the rest of the world. The previous studies in Pakistani context had examined this phenomenon on aggregated data which had made over generalization which are not appropriate for any specific sector, thus leading to unrevealed important information. This study is to find out the effects of exchange rate volatility on exports at sectoral level by using disaggregated data set. The results of this study show that exports are negatively influenced by exchange rate volatility and relative prices...