Japanese weddings have become thoroughly commercial affairs, with the vast majority now conducted at specialized establishments that offer, at great cost, lavish services for the Shinto ceremony and the ensuring reception. The postwar expansion of the industry providing these services is explained in part by its aggressive promotion, by its promise of 'a story ceremony of love ... wrapped in the warm blessings of loved ones, in harmony and splendor'. This book focuses on Japanese weddings as a window on contemporary values, analyzing the relation between the commercialization of these...