This book won the Erving Goffman Award for Outstanding Scholarship in the Ecology of Social Interaction 2014

Technological changes have radically altered the ways in which people use visual images. One such impact has been the transformation of computer-mediated-communication (CMC) into social networking. With a focus on social networking sites such as Facebook, MySpace, Second Life, and YouTube, this book describes the theoretical and historical background of computer-mediated communication alongside the cultural changes occurring with the introduction of digital media in...

This book won the Erving Goffman Award for Outstanding Scholarship in the Ecology of Social Interaction 2014

Technological changes have radically altered the ways in which people use visual images. One such impact has been the transformation of computer-mediated-communication (CMC) into social networking. With a focus on social networking sites such as Facebook, MySpace, Second Life, and YouTube, this book describes the theoretical and historical background of computer-mediated communication alongside the cultural changes occurring with the introduction of digital media in...

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A...