"There is no doubt in my mind that the effects of the package holiday have been far greater in a social and economic sense than most people realize. The story of this fascinating book is also the story of the rebirth of British entrepreneurship. 'It is often better to follow a pioneer than be a pioneer, and I am sure I would not be in business today without the pioneers whose story is told on the pages that follow" - From the foreword by Richard Branson.