In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. However, few librarians have prior professional experience marketing products or services and the majority must balance marketing duties with many other job responsibilities. This anthology offers practical insight on marketing techniques specifically designed for libraries. Concise, how-to case studies from practicing public, school,...

[Chapters from practicing academic, public, school, special librarians, LIS faculty in the United States to share practical how-to chapters on managing stress as working librarians. Creative methods of diffusing stress were selected that were adaptive to various types of libraries and job descriptions: twenty-seven chapters written by one or two authors: one chapter of 2,500-3500 words or two shorter chapters equaling 2,500-3,500 were compiled from thirty-two contributors.

As budgets for libraries continue to shrink, the key challenge facing the 21st century librarian is finding how to do more with less. Learning how to increase productivity within the constraints of a difficult economy, librarians can benefit from the insights of fellow professionals and others who have succeeded in making the most of what they have. Time and Project Management Strategies for Librarians features more than thirty essays that provide valuable tips for the professional who must cope with increasing demands upon their resources. Librarians will get tips on how to: identify the...