This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars - strategy, organisational culture, human resources, structure and process, marketing, and technology - it sets out a framework for achieving innovation through knowledge management. Offering practical suggestions for knowledge management, the book proposes a measurement tool of innovation orientation, highlighting the key challenges faced by companies providing business services and how a new, innovation-oriented...