This book presents an innovative and systematic approach for writing open-ended, essay-type research questions on selected brands (e.g. Samsung, Tesla, Tesco, InBev etc.) - including business leaders like Elon Musk and Sundar Pichai. It has five sections.The first part on Samsung's Customer Experience (CX) Strategy discusses the concept/ importance of CX, Consumer Persona Creation, Customer Journey Mapping, Omnichannel Marketing, CX Performance Metrics and more. Other sections of the book contain essays on "Global Strategy and Sustainability," "Leading Through Digital Disruption," "3 Pillars...

Dieses Buch bietet einen innovativen und systematischen Ansatz für das Verfassen von offenen, essayartigen Forschungsfragen zu ausgewählten Marken (z. B. Samsung, Tesla, Tesco, InBev usw.) - einschließlich Wirtschaftsführern wie Elon Musk undSundar Pichai. Er besteht aus fünf Abschnitten.Der erste Teil über Samsungs Customer Experience (CX)-Strategie erörtert das Konzept/die Bedeutung von CX, die Erstellung von Consumer Persona, Customer Journey Mapping, Omnichannel-Marketing, CX-Leistungskennzahlen und mehr. Andere Abschnitte des Buches enthalten Aufsätze zu den Themen "Globale...

Ce livre présente une approche innovante et systématique pour rédiger des questions de recherche ouvertes, de type dissertation, sur des marques sélectionnées (par exemple Samsung, Tesla, Tesco, InBev, etc.) - y compris des chefs d'entreprise comme Elon Musk etSundar Pichai. Il comporte cinq sections.La première partie, consacrée à la stratégie de Samsung en matière d'expérience client (CX), traite du concept et de l'importance de la CX, de la création de la Persona du consommateur, de la cartographie du parcours du client, du marketing omnicanal, des mesures de performance de la...

Nobody cares how much you know until they know how much you care. If the happiest people are those who do the most for others, then the most miserable should be those who do the least. Give people what they CRAVE and good things happen.Workplace culture is the most significant factor that influences employee motivation, engagement and effectiveness as well as work relationships and job satisfaction. Motivation determines whether the civil service in any country succeeds - or even survives - because it profoundly affects employee productivity, stakeholder value, and the overall organizational...