The journey towards producing this project report is a small step towards exploring the idea of putting across a study of the Buying Behaviour of Consumers with special reference to selected Mrignayee Emporiums run by Madhya Pradesh Hastshilp Evam Hathkargha Vikas Nigam Ltd. MPHSVN designs its marketing policies focusing on the taste, preference and requirement of the consumers as they know that Consumer is the King of modern time. As a researcher it was important to know the trends in consumer preferences, their likes and dislikes, awareness about the Emporiums, their requirement and...

The study is an attempt towards developing a formulation of an anti-estrogen drug, which belongs to non-steroidal aromatase inhibitor and which has in-vitro dissolution profile similar to that of reference product. Our target is to develop a dosage form similar to reference product for generic drug application to abbreviated new drug application (ANDA). Immediate drug delivery is required to alter the pharmacokinetics and pharmacodynamics of pharmacological active moieties by using physiological parameters inherent in the selected route of administration. It is also desirable to show rapid...