This book tries to explore why so many people actively seek out and enjoy horror as a form of entertainment. Why some find pleasure in horror is a question that many have asked before, but never fully answered. This book does not claim to deliver a general answer to that question, but rather offers an overview of the most popular theories and hypothesis, as well as a study focusing on the player affect. The explanations and solutions offered include mostly psychological, emotional or general approaches. Every approach presented has its benefits and flaws and will be discussed accordingly. How...