Despite of Germany's increasing importance as one of the fastest growing retail markets of socially responsible investments (SRI), research on German individual socially responsible investors has been widely neglected. As a consequence, little knowledge about the German ethical investor exists. Essential unaddressed questions in that regard are: How do socially responsible investors differ from conventional investors? Which socio-demographic and psychographic factors can best predict the two investor types? And based on those findings, which managerial recommendations can be given to...