This paper shows how risks and threats are perceived and valuated by the socio-economic group of Hyderabad's lower class women. For this purpose, a basic introduction is given on current scienti c approaches in risk theory, followed by a description of the women's socio-economic environment, as well as an overview of food and nourishment related discourses in the print media. Ensuing on this, the women speak about risks and threats from their perspective. Throughout the report, it becomes clear that perceptions and valuations are embedded in cultural and social contexts, which is why this...

The lifestyles and food consumption patterns of India's new urban middle classes are changing rapidly. Emerging trends such as the growing popularity of fast food and convenience food and the increasing consumption of animal products, sugar and fat are causing adverse environmental, health and social e ects. In order to counter these trends, e ective strategies for promoting sustainable food consumption patterns are urgently needed. This empirical case study combines a revised update of the study "The Market for Organic Food: Consumer Attitudes and Marketing Opportunities" (Osswald and...