Nancy V. Wunderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.
Nancy V. Wunderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantit...
