Diplomarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,3, Universitat Leipzig (Institut fur Kommunikations- und Medienwissenschaft), Veranstaltung: Diplomarbeit zur Erlangung des akademischen Grades "Diplom-Journalistin," 86 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: "Es gibt keine Form, keine Nachricht, keinen Leitartikel, keine Reportage, an sich'. ...] Ihre grundlegenden Prinzipien wandeln sich, wenn sie von einer neuen Klasse oder einer neuen Gesellschaft ubernommen werden." (SCHMIDT 1961: 10) Dieses Zitat von Dietrich...

The increasing relevance of the internet has brought about significant change in me- dia consumption, communication and social behaviour and thus evoked a debate in both business studies and practice. Brands, in particular, are affected by the devel- opments in and around the internet since they stimulate and shape such behavioural patterns. Therefore, how to manage a brand in the era of the internet has been a topic of discussion for quite some time. First, success factors of so called "virtual e- brands" were searched for, then "internet-based brand management" was explored and finally one...