This book follows the successful titles “The Colourful and the Green: Chapters on Voluntary Simplicity” and “The Half-Hearted and the Hesitant: Chapters on Ecological Luxury.” The author poses the question of why, at a time of continuing devastation of nature, people’s interest in nature conservation has been decreasing. Are the media to blame or is our numbness toward ecological problems rooted in our mental makeup that tends to supress unpleasant realities? The author also wants to find out why some people have remained faithful to nature. To get to the answers, she applies...