The World Wide Web is a great source of products and
services available to people. Scientists have made a
huge effort to create effective strategies to
personalize those products/services for anyone
willing to use them. The personalization may be
provided by Recommender Systems which are able to
match peoples preferences to specific products or
services.
Scientists from different research areas such as
Psychology, Neurology and Affective Computing agree
that human reasoning and decision-making are hardly
ever affected by psychological aspects. Thus, to
maintain the same level of personalized...