Rheology is, by common consent, a difficult subject and some of the theoretical components are often viewed as being of prohibitive complexity by scientists without a strong mathematical background. There are also the difficulties inherent in any multidisciplinary science like rheology for those with a specific training. Therefore, newcomers to the field are sometimes discouraged, and for them the existing texts on the subject - some of which are outstanding - are of limited assistance because of their depth of detail and highly mathematical nature.

This book introduces the subject of...