Challenging our understanding of ideas about psychology in Shakespeare's time, Shakespeare's Imagined Persons proposes we should view his characters as imagined persons. A new reading of B.F. Skinner's radical behaviourism brings out how - contrary to the impression he created - Skinner ascribes an important role in human behaviour to cognitive activity. Using this analysis, Peter Murray demonstrates the consistency of radical behaviourism with the psychology of character formation and acting in writers from Plato to Shakespeare - an approach little explored in the current debates about...