Do you recognise any of these scenarios?
* You often wonder whether you really understand the full market potential for your offer.
* A contract was won by a competitor - and you didn't even know it was up for grabs.
* You find it difficult to get a meeting with key decision makers.
* You always feel that you are talking to audiences that appear distinctly uninterested.
* You keep losing contracts that you thought were in the bag.
There are always winners and losers in business. Winners are those able to drive their business forward by consistently making...