The book is a popular introduction to the works of Claude Levi-Strauss from a linguistic point of view. It reconstructs, how Levi-Strauss projects the linguistic and semiotic model of Ferdinand de Saussure on diverse phenomena of so-called primitive cultures in order to demonstrate that these phenomena are structured like languages and that they have the status of signs. After a preliminary sketch of the Saussurean model, the book offers an introduction into Levi-Strauss' three major fields of research: kinship structures and rules of matrimony; totemism and the savage mind; mythology. The...